The Assist
Athletes. Entertainers. Entrepreneurs. Giving back to the next generation.
What is "The Assist"
Every athlete had someone pass them the ball first. Every entertainer had someone hand them the mic. Before the contract, before the stage, before the spotlight, someone assisted. The Assist is RoyalTey Love Foundation Co.'s giving initiative built for athletes, entertainers, and entrepreneurs who are ready to be that someone for a child who needs it.
What It Supports
Your assist directly funds the Future Ready Youth Initiative and RoyalTey Love Foundation Co.'s ongoing work in financial literacy, leadership development, and mentorship for young people, giving them access to the same opportunities that helped shape your own journey.
Why It Matters
Talent is universal. Opportunity is not. We're closing that gap, one assist at a time.
Who We're Asking
If you've played the game, performed on the stage, or built something from nothing, you know what it took to get your first real shot. The Assist is your chance to give someone else theirs.
GIVE TODAY
Every assist counts, from a one-time gift to an ongoing partnership. 100% of your contribution goes toward RoyalTey Love Foundation Co.'s youth programming.